Skip to main content
A broadcast sends one approved template to many contacts at once. Replies land in your inbox like any other message.
Owners, admins and managers only. Reps do not see Broadcasts, but they answer the replies in Conversations.

​
Before you start

  • You need an approved marketing or utility template. Other templates cannot be broadcast. See Create a template.
  • You need a connected WhatsApp number.
  • Only message people who have asked to hear from you.
  • Meta charges for the messages a broadcast sends. See What Meta charges.

​
Create a broadcast

1

Start a new broadcast

Go to Broadcasts and choose New broadcast.
2

Details: name it and pick a template

Enter a Name, up to 80 characters. It is for your team only. Customers never see it.Under Template, pick the template to send, then choose Continue.
3

Message: fill in the variables

If the template has variables, enter a value for each one. The same value goes to everyone, unless you use one of these to put in each person’s own details:
  • {{first_name}}
  • {{full_name}}
  • {{phone}}
The preview shows the message with a sample name.
4

Audience: choose who it goes to

Pick an audience. Companion counts how many people will receive the broadcast, and how many are left out because they opted out or have no number WhatsApp can reach. Choose See who this is to check the list. See Audiences.
5

When: send now or schedule

Choose Send now, or choose Schedule and pick a Date and Time. You can schedule up to 7 days ahead. The time is in your workspace’s time zone.
6

Confirm: check and test

Check the summary: the template, the audience, the number of recipients and when it sends.To see it on your own phone first, enter your number under Send a test to my number and send the test. It is one real message, with a sample name in place of each person’s. Meta charges for it like any other.
7

Send

Choose Send to or Schedule for, followed by the number of people. The broadcast’s page opens and shows its progress.
Sending runs at up to 20 messages a second.

​
Change a scheduled broadcast

While a broadcast is still waiting for its time, open it and choose:
  • Reschedule to move it to a new time
  • Edit to change its name, audience or time
The message itself cannot be changed. To send different wording, choose Duplicate, make a new broadcast, and cancel this one. A scheduled broadcast works out its audience when it sends, so it reaches whoever matches at that moment.

​
Cancel a broadcast

1

Open the broadcast

Go to Broadcasts and select it.
2

Cancel it

Choose Cancel broadcast and confirm.
  • A scheduled broadcast can be cancelled any time before it sends. Nobody receives it.
  • A broadcast that is sending stops where it is. Messages already sent stay sent. The people still waiting do not receive it.
A broadcast that has finished cannot be cancelled.

​
Send it again

Open a broadcast and choose Duplicate to start a new one with the same template and audience. If some people were not reached, choose Send to those not reached. This starts a new broadcast with the same message, for the people the first one failed to reach or skipped.